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INFOTECH: SMS Streamer Relocates To Cape


Recent Western Cape Business News

SMS Streamer (Pty) Ltd, a provider of sports content for mobile phones, is set to relocate all of its software development work from India to its new Cape Town head office following the runaway growth of its business in South Africa. In the past month alone, SMS Streamer's football content was accessed two million times.

The new office at the Cape Town Convention Centre Towers will also serve as a launch pad for the company's expansion into the rest of Africa.

The local company is part of the US-based SMS Steamer Inc., a major provider of mobile content, applications and mobile barcodes. It provides free mobile soccer and rugby across different platforms to hundreds of thousands of South African cellular users.

Said Mischa Koedderitzsch, Managing Director of SMS Streamer (Pty) Ltd: "Our business has exploded in South Africa since we launched a bouquet of mobile content and services for the 2010 World Cup. The time was ripe to open up our head office for Africa in Cape Town to be closer to our customers and business partners.”

Koedderitzsch said the investment in South Africa and Cape Town in particular is a strong vote of confidence in local creative and technical skills. Cape Town offers an excellent talent base, fed by its world-class universities, business schools and software development firms. It is also home to many of the country's top mobile and Internet firms as well as many leading digital agencies.

"South Africa is a leader in the mobile space, and Cape Town is a major creative hub. We believe our business will grow from strength to strength in its new home,” he said.

The move makes even more sense when it is taken into account that Cape Town is home to Mxit, one of SMS Streamer's major business partners. MXit, the wildly-popular mobile social network and instant messenger, has a content agreement with SMS Streamer to give MXit users free access to SMS Streamer’s World Soccer and Rugby portal.

The content is also available on and covers real-time major football and rugby events from around the world, including the South African PSL, English Premier League, French Ligue 1, German Bundesliga, Italian Serie A, Spanish La Liga, Vodacom Super Rugby, Vodacom Cup, Tri Nations, Six Nations, European Rugby Cup, and more. Mobile users receive free SMS match reminders and live score feeds during games. SMS Streamer’s mobile sports content also includes news, results, logs and statistics.

In addition to South Africa, the company is already active in Nigeria, Kenya, and Ghana and plans to grow aggressively throughout the continent in the months to come.

"The small screen has proven itself as a great outlet for sports content for people who want to keep in touch with teams, scores and more wherever they are. We look forward to growing our business by providing sports fans with the up-to-the-minute content at no cost,” concluded Koedderitzsch.

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