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Send  Share  RSS  Twitter  21 Mar 2011

TOURISM: E-Tourism Summit Launched In Cape Town

 



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The fourth Annual E Tourism Africa Summit was launched in Cape Town at the quarterly Joint Association Membership Meeting (JAMM) of Cape Town Tourism, FEDHASA Cape, SAACI and SATSA Western Cape. The JAMM session brought together over 200 delegates to hear about how the tourism industry needs to become Future Fit to benefit from advances in technology and changing global travel trends.

The future sustainability of tourism will be a strong theme at this year’s E Tourism Africa Summit, which will take place on the 15th and 16th of September at the Cape Town International Convention Centre. South African Tourism is the title sponsor of the summit, with Cape Town Tourism as the host sponsor.

Building on the success of last year’s summit, and on valuable feedback from the industry, this year’s summit will feature an all-new programme format, with a soon-to-be-announced line up of international speakers from leading travel firms, social networks and best practice destinations from around the globe.

During the first day, a selection of international speakers will present not only the latest innovations and technologies, but will also be challenged to demonstrate the opportunities that technology creates for the sustainability of economic growth in a market defined by slow economic recovery, alternative energies and changing demographics.

The second day of the summit will offer delegates the option of attending a full practical online tourism seminar that will help bring tourism stakeholders up to speed on digital marketing, e-commerce management and using social media to promote their businesses. Alternatively, delegates can attend a series of specialized panel discussions – moderated by leading international experts – on key issues for the ongoing development of online tourism across Africa. These sessions will include discussions on the roles of destination managers, travel agents, tour operators, wildlife managers and airlines.



 
 
 
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