MARKETING: Indaba To Be Hosted In Cape Town
Recent Western Cape Business News
Cape Town is getting ready for the first Marketing Indaba which will be held at the CTICC on 19 and 20 May. The Marketing Indaba incorporates the Marketing Conference and five co-located exhibitions namely the AdExpo, Promo Expo, ICT Expo, PrintPack, and CRM Expo. The event focuses on the marketing industry as a whole and will attract industry role-players from across the Western Cape and South Africa.
Building on the momentum that was created by the AdExpo that was held in Johannesburg in previous years, the decision was made to co-locate the show under the banner of the Marketing Indaba. Marketing Indaba includes four new shows in order to offer visitors the latest industry developments in advertising, marketing, communication, technology, promotions, customer relations, printing and packaging.
The two-day conference will offer a focussed programme including topics such as digital marketing, integration of marketing channels and online brand management. Some of the confirmed speakers include Mike Freedman (Freedthinkers), Deon Robbertze (Ogilvy Earth), Will Green (Apurimac Media), Christine da Silva (NeoOgilvy), Godfrey and Karen Parkin (Britefire), Garreth Bloor (Memeburn), Graeme Haley (Thumbtribe) and Dan Pinch (Atmosphere Communications).
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