Western Cape Business News

Send  Share  RSS  Twitter  13 Feb 2011

CONSTRUCTION: CSE Readying For Upswing


Recent Western Cape Business News

DESPITE tough conditions in the civil engineering and construction sectors in 2010 – the feeding ground for plant and equipment suppliers, so to speak – at least one participant, CSE Equipment Co, came through reasonably unscathed.

Des Buckingham, branch manager for CSE in Cape Town, says despite tough conditions all-round, his operation made the best of circumstances and he is especially proud that CSE was able to gain market share, even in the recessionary period.

The company is best known for its popular, high-performance CASE construction and earthmoving equipment, which shouldered ahead bravely despite the sector’s woes.

However, there were other contributing factors to CSE’s relatively better performance, Buckingham says.

The market has taken note that CSE, a wholly-owned subsidiary of the financially strong Invicta Holdings Group has been allowed to grow. Only last year the Cape Town branch (just off the N2, in Airport City), moved to its new premises, where R25 million was spent to ready CSE – and its CASE products – for the upswing that must surely come. “We are obviously in the business for the long haul”, Buckingham says.

The building houses facilities for new equipment sales, an extensive and well-equipped workshop, a well-stocked parts back-up facility and, naturally, the admin offices.

Last year signalled 50 years of association and partnership between CSE and CASE in South Africa. During these years the company has created an extensive distribution network of branches and dealers which cover the major centres in South Africa.

It was in 1960 that J I CASE South Africa, a subsidiary of J I CASE USA, was formed. A long and fruitful period followed up until 1989 when CSE Equipment Co was formed as a distributor for CASE in South Africa. In 1996 CSE was taken over by Invicta which, being financially strong, benefited CSE and allowed them to grow. Other than properties that have recently been purchased and upgraded (R25 million on the new Cape Town premises, R31 million for offices, warehouses and workshops in Isando, with an additional R17 million for central warehouses and logistical systems and new workshops in Pinetown), CSE has increased parts inventories exceeding R100 million.

Branches and dealers stock is replenished on a weekly basis as well as any daily emergency orders; very efficient systems support the management with integrated stock control and life viewing for the branches and dealers, which eliminates unnecessary lead-time of parts supply to the end user.

The full range of CASE’s top class products include backhoe loaders, skid steer loaders, telehandlers, wheel loaders, crawler excavators and graders.

Buckingham tells CBN that skidsteer loaders and backhoe loaders are particularly popular in the Cape, while there is also some demand for CSE’s crawler excavators from time to time.

Some of CASE’s versatile skidsteers have multiple attachments for efficient digging, hauling, pushing and loading material. Optional attachments like buckets, pallet forks, breakers, augers, sweepers, backhoes, stump grinders, cement mixers, cold planers, trenchers, rollers and slot cutters are available.

As regards the CASE backhoe loaders, a new generation of models with highly innovative offerings are available. The new backhoe loader design also provides for increased fuel efficiency assuring top level production. “It’s surely the construction King of versatility”, Buckingham says.

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