Western Cape Business News

Send  Share  RSS  Twitter  26 Jan 2011

MARKETING: Horses At The Convention


Recent Western Cape Business News

The Cape Town International Convention Centre (CTICC) will welcome guests of a different kind when it hosts the Cape Premier Yearling Sale, which will be taking place from 27 – 28 January 2011 at the centre.

According to Chief Operating Officer, Joey Pather, CTICC will be home to 300  thoroughbred yearling horses from South African breeders , who will be brought in specifically to be auctioned. This inaugural event organised by the Thoroughbred Breeders Association of South Africa, is expected to attract over 3000 people and is the first thoroughbred horse sale in the world that has ever been hosted inside a convention centre in a major city.

CTICC has worked closely with the organisers to ensure that the event runs smoothly and the utmost care is provided to the horses. “In order to cater to the horses 300 individual portable stables will be built in the 7358 square metre exhibition halls for the carefully selected yearlings” says Pather. The yearlings have been individually selected on pedigree and conformation by expert selectors, from the TBA of South Africa and America’s famed Keeneland Association in Kentucky.

More than 2500 bales of special hay were specially procured in order to ensure that the horses needs were met” says Pather. In addition the centre will erect 150 stable beds for the grooms that have been assigned to the yearlings and who, will be onsite 24 hours. These groomers have been tasked with ensuring that the horses are cared for correctly and their special requirements are met.

According to Pather the value of these yearlings range from R 50 000 up to R 4 million International prime bidders from 13 different countries are arriving from North and South America, Europe, the Middle East, the Far East and Australia. All will be seeking to purchase a horse that can develop into an international champion. In 2010, South African bred horses have succeeded in winning some of the world’s biggest races in Dubai, USA and Hong Kong, proving that the standard of South African horses is very high.

The fact that the organisers chose Cape Town and CTICC as the destination and venue for this inaugural event is testament to Cape Town’s desirability as a premier meetings and events destination.

Owning a racehorse is a lifestyle choice” says Robin Bruss of the TBA of South Africa, “and what can be more attractive to the rich and famous than coming to the world’s most beautiful city to seek the horse of their dreams”.

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