MARKETING: Sights Set High For Markex 2011
Recent Western Cape Business News
2011 is set to be a bumper year for the marketing industry, with two Markex World of Events taking place just two months apart, bringing the best B2B direct marketing opportunity to buyers and sellers of marketing, promotional, eventing and branding goods and services in both Cape Town and Johannesburg.
Kicking off in Gauteng at Sandton Convention Centre from 7 to 9 June, Markex World of Events then returns to Cape Town International Convention Centre for the first time in three years, from 23 to 25 August.
Offering business networking, eye-to-eye contact and preferential sourcing of products and services, last year’s Markex in Gauteng saw over 10 400 visitors taking advantage of the opportunity to make direct contact with more than 300 suppliers at the definitive exhibition for the marketing, promotions and event industries.
Both the Markex Gauteng and Markex Cape exhibitions will feature the new ‘Trade Only’ section launched at last year’s Markex. Introduced in response to a call from wholesale suppliers, the Trade Only section houses a targeted selection of the country’s leading corporate gift manufacturers. “This exclusive area provides the opportunity for more personalised interaction and sourcing by buyers and sellers of promotional goods, and we are developing this concept further for this year’s shows,” comments Lynn Chamier, Exhibition Director of Markex World of Events.
Amit Brill, Managing Director of Amrod, who was instrumental in the creation of the new Trade Only section, says, “The benefit to exhibitors in this area is that it ensures that visitors are pre-qualified, genuine resellers of promotional goods. I look forward to this area continuing to grow from strength to strength.”
Overall, exhibitors reported good visitor interaction and quality of visitors, as illustrated by the fact that Jacques Hechter of pMailer Email Marketing reported double the number of leads from 2009 after just one day of trading.
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