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Send  Share  RSS  Twitter  13 Jan 2011

TOURISM: Database Boosts Small Western Cape Tourism

 



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Western Cape tourism product owners will be the first in the country to benefit from exposure on both the national and provincial tourism websites by being part of the National Tourism Product Database (NTDB).

The Province has been handpicked by SA Tourism to pilot this database, which will allow small businesses to upload information about their services and products onto a central platform that assists the South African tourism industry in meeting the needs of potential tourists. The aim of the NTDB is to afford small product owners the same exposure as large ones.

According to the United Nations World Tourism Organisation, more than 80% of all travel decisions are based on online information. The NTDB makes it much easier for tourists to plan their activities making Cape Town and the Western Cape a more accessible option.

Destination marketing organisation, Cape Town Routes Unlimited (CTRU) CEO, Calvyn Gilfellan is excited about the NTDB: “CTRU works closely with SA Tourism on a host of projects and is also the first province to share SA Tourism’s Content Management System. These areas of cooperation benefit the industry enormously and the NTDB is geared at specifically providing online access to small product owners and emerging entrepreneurs. Product owners now stand a real chance to increase their competitiveness in the marketplace.

All product information on the database will be verified by CTRU and the relevant Local Tourism Organisations (LTOs). Roadshows and training sessions for LTOs on utilising the database are planned for February. The NTDB will be implemented in April.


 
 
 
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