DEVELOPMENT: Growthpoint Boosts Entrepreneurs In Cape Town
Recent Western Cape Business News
Cape Town entrepreneurs are set to benefit from a new enterprise development initiative being launched to empower SMMEs (small, medium and micro enterprises) in the mother city by South Africa’s largest listed property company Growthpoint Properties Limited.
Cape Town Property Point is a ground-breaking, multi-faceted enterprise development initiative which sponsors and develops entrepreneurs and small businesses serving the property sector.
Initiated in May 2008 in Gauteng, Growthpoint’s Property Point has already assisted over 1,000 entrepreneurs and SMME’s with its programme of 55 different interventions. 200 direct jobs have been created through this initiative as well as a multitude of opportunities which have been generated by the programme’s interactions and training. Property Point has created 90 direct business linkages for SMMEs with Growthpoint Properties. Procurement business linkages from SMMEs have been achieved at some R13 million.
With the launch of Growthpoint’s Cape Town Property Point initiative, small Western Cape businesses will also have access to Property Point.
Growthpoint Properties is a leading South African company strongly invested in Cape Town with its R5,7 billion property portfolio in the city representing some 20% of its over R30 billion total property assets. The company’s regional offices are located in its landmark property MontClare Place in Claremont. Other distinctive property assets which Growthpoint owns in the region include Constantia Village, Golden Acre, Longbeach Mall, Middestad Mall, the Investec Foreshore building, The District in Woodstock and 11 Adderley Street.
“Property Point ensures that we are not only invested in Cape Town’s properties, but also its people,” says Norbert Sasse, CEO of Growthpoint Properties Limited. “There is a wealth of talent and passion in Cape Town and Property Point is designed to catalyse and convert this into thriving, sustainable businesses.”
“Ultimately, the objective of Property Point is to help develop SMMEs into fully independent companies which are able to compete successfully in a highly competitive market place,” notes Sasse.
The impact of the programme is far reaching. In addition to entrepreneurship development, Cape Town Property Point aims to uplift the community through business, grow job creation, provide tangible procurement opportunities for entrepreneurs and also impart important skills and competencies to the property sector as a whole.
“All too often, small businesses and entrepreneurs attempt to forge their way alone. Insufficient training, a lack of knowledge and little support all present sometimes insurmountable hurdles to sustainable success,” says Growthpoint Properties’ Shawn Theunissen.
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