SOCIAL RESPONSIBILITY: Businesses Invest R21m Into Communities
Recent Western Cape Business News
For over 12 years the Century City-based MySchool MyVillage MyPlanet fundraising programme has raised valuable funds for schools and charities across South Africa that amount to the significant sum of over R126 million. This positive trend continued in 2009/10 despite the economy taking its toll on consumers’ pockets, and today it announced that, during its past financial year, new records were reached through the fundraising commitments from participating retailers and consumer support.
The funds were generated from over half a million active consumers, who, by swiping their MySchool, MyPlanet or MyVillage cards at over 2000 outlets, mobilised retailers such as Woolworths, Engen QuickShops, Waltons and rganiza.net to donate a percentage of the patron’s purchase price to a beneficiary of their choice.
Pieter Twine, MySchool General Manager says, “We know South Africans want to get involved in helping those less fortunate than themselves. Yet they seldom know how or have the time and resources to follow through on their good intentions. By using the MySchool MyVillage MyPlanet fundraising programme’s card, consumers can crowd-source millions of rands for needy recipients without incurring any costs”
Twine goes on the say that South African retailers have welcomed the programme, which was launched in 1997, as it seeks to uplift education and improve social development – both key areas of growth for South Africa that without stimulus, can have detrimental effects on the economy.
“Given the current social climate and desperate need for education, retailers and consumers have a responsibility to be active social citizens and lend their support to develop the nation in a sustainable and positive way.”
Adding a further feather in participating retailer’s and consumer’s caps, donations collected through the MySchool system are up 15,8% year-on-year (2009/10) with Gauteng and the Western Cape taking first and second place respectively. “Gauteng generated R12 990 299, an increase of 14,9% since 2009 while the Western Cape sourced R5 797 995, up from R4 965 666,” explains Twine.
And it’s not just the ‘economic hub’ cities that are involved either. The Free State and Eastern Cape each increased their donations by 25% and 26% respectively.
“The significant increase in donations from across the country indicates that more and more South Africans are understanding the benefit that the MySchool MyVillage MyPlanet fundraising programme offers: it is convenient, it incurs no cost to the card-holder and a percentage of the funds donated by the retailer, go directly to their beneficiary of choice – be it an underprivileged school, community support group or animal shelter,” continues Twine
There are currently over 10 000 beneficiaries on the MySchool system – the majority of which have been nominated by its over 500 000 active users. However, to ensure that funds are directed to those charities that are severely in need of resources, MySchool has established the Thuso Fund. It specifically allocates funds to needy schools and charities.
“MySchool urges consumers and retailers to get involved in this very simple and highly effective programme that is dramatically enhancing the lives of thousands of schools, less fortunate South Africans and protecting our green heritage and wildlife,” concludes Twine.
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