Western Cape Business News

Send  Share  RSS  Twitter  01 Nov 2010

EXPORTS: New Qualifiers In Management


Recent Western Cape Business News

The IMM Graduate School of Marketing (IMM GSM), the authority for marketing education in southern Africa, has announced the launch of the Higher Certificate in Export Management and the upgrade of its current Diploma in Export Management for the development of the right knowledge and skills in this rapidly growing industry.

The IMM GSM has welcomed the opportunity to introduce and upgrade its programmes to ensure that its students in higher education are exposed to the latest developments and learning content that is abreast of new theories and new skills required by industry.

South Africa is short of skills in many areas, and export is no exception. While we have a core of experienced international traders - South Africa has been involved in international trade for 400 years - it is too small to allow the export sector to push forward and lead economic growth at the level that our unemployment demands.

At the same time, the export sector can provide a wide range of interesting and challenging careers at all levels, among the producers whose companies grow through exporting to the many service companies (banks, freight forwarders, insurers, etc.) who service export companies. But for individuals to be able to take up these opportunities they need to understand and be able to apply the business principles involved in international marketing, finance, export administration and international transportation.

The new certificate programme includes modules such as marketing, business communication, and sales management, all of which provide an essential platform for export management. On successful completion of the certificate programme, students can articulate to the Diploma in Export Management.

The up-graded diploma still focuses on the core subjects that are relevant to any person seeking a solid career in exporting. However, the foundation of the programme has been deepened to provide greater insight into subjects such as marketing and management.

Graduates will therefore be able to play a wider role in their companies and employers will obviously benefit from this. The whole aim of the diploma is to provide a stand-alone programme tailored to export needs, but that can also take in and acknowledge credits from other business-orientated programmes.

These qualifications will position IMM GSM students in an even stronger position for job and career acceleration opportunities in the export industry, IMM says.

Students can study through the flexibility of distance learning, which allows them to immediately apply the knowledge gained in their workplace, or alternatively they can support their learning at one of the IMM GSM-approved student support centres that offers the export programmes.

Once students have graduated with the Diploma in Export Management, they can articulate to the Bachelor of Business Administration (BBA) in Marketing Management from the IMM GSM, and then follow a clear progression route of postgraduate programmes to the Masters degree in marketing.

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