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RESOURCES: Pick n Pay Boosts Sustainable Fishing


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After a year of joint strategic planning, Pick n Pay has signed a partnership agreement with WWF’s Sustainable Fisheries Programme in a bid to support the conservation organisation’s Sustainable Fisheries Programme. The three-year partnership agreement is worth a total R6.1-million and aims to restore over-exploited fish stocks to sustainably managed levels, whilst maintaining or improving the state of other stocks, through the application of an Ecosystem Approach to Fisheries (EAF) and reducing the impacts of destructive fishing practices to acceptable levels.

Says Pick n Pay CEO Nick Badminton: “As one of the country’s largest retailers, we cannot ignore the fact that seafood is inextricably linked to food security and that it provides the primary source of food or income for 2.6-billion people globally. It is no secret that consumers drive trends and as the country’s greenest retailer, we believe it is our duty to assist them in making informed purchasing decisions. Pick n Pay is a founding member and strong supporter of the SASSI initiative since its inception, and we fully support WWF in its aim to restore at least half of the over-exploited fish stocks to sustainably managed levels, while maintaining or improving the state of other stocks.

Samantha Petersen, manager of the WWF Sustainable Programme says: “Pick n Pay is one of the founding members of the SASSI retail participation scheme, and through this initial relationship we have been working together on their ongoing journey towards a more sustainable seafood business. We are delighted that they have furthered their involvement by becoming a partner, a true show of their commitment towards a viable ecological and economic future”.

The Sustainable Fisheries Programme addresses ways in which fish are caught and how they’re traded. In respect of how they’re caught, they work directly with the fishing industry through SASSI; and restaurants, chefs and consumers are engaged with regards to trading.

Morné du Plessis, CEO of WWF in SA, says Pick n Pay’s support is likely to boost the promotion of sustainable consumerism and comes at an opportune time, with the revised SASSI list having recently been released.

Consumers have realised that they wield enormous power in driving the way natural resources are utilised. The incredibly positive response from the public and retailers to the new SASSI list shows that people want to make ethical choices firmly based in scientific research.

Harnessing the power of the market and consumers to create an incentive for responsible fishing can and should support the regulatory system governing fisheries, so this support is timely and welcome.”


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