INFOTECH: Call Centre Entrepreneurs Get a Boost
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CallingtheCape (CtC), a public-private sector partnership that promotes the BPO and contact centre industry in the Western Cape, has started a programme with its funders Provincial Government of the Western Cape and the City of Cape Town to promote and develop small and black-owned businesses in the sector.
“Effective marketing is one of the biggest problems that smaller companies face” says CtC CEO Sipho Zungu. “Over the next few months we’ll be actively promoting entrepreneur-owned contact centres through PR and by organizing round table knowledge sharing events.”
Participants will be invited to round-table networking events that will provide guidance on business hurdles such as compliance issues, RFP’s, pricing optimally, cost effective technology solutions. These events will provide opportunities to share information with other SMEs and establish contacts with government and other potential clients.
“Marketing on a shoestring budget is a real challenge, so we’ll use the process to educate call centre owners about the most effective tools they can use to manage their own marketing,” says Zungu. “We believe that knowledge sharing best practice is one of the biggest contributions we can make to the success of new companies.”
Zungu says CallingtheCape has identified and interviewed several local call centre businesses for media exposure already, and is seeking more. “Many new businesses have started up in the past couple of years and we’re not aware of all of them,” he says. “We encourage entrepreneurs who aren’t yet part of CallingtheCape to contact us if they’d like to be part of this programme.”
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