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MARKETING: CTICC Takes Its Exhibition Services Online


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The Cape Town International Convention Centre (CTICC) has announced that it will be taking its exhibition services online.

According to Chief Operating Officer, Joey Pather as a leading environmentally sustainable convention centre the CTICC is continually looking at ways in which it can streamline its operations and enhance its service offerings for clients. The new online exhibition services offering, a first for convention centres in South Africa, will offer exhibitors the convenience of booking their services from the comfort of their home 24 hours a day.  

CTICC has made it possible for exhibitors to now book an array of services ranging from plumbing, audio visuals, information technology to wireless access with a click of a button” says Pather.  With this new service offering, exhibitors can be assured that their every need is catered to and that their bookings are secured as the system allows for immediate payment. 

In addition, this value add service will also benefit the Professional Conference Organiser’s (PCO’s) of exhibitions” says Pather. With the introduction of this online system, CTICC now offers a seamless streamlined integrated booking system, which is a benefit to both exhibitors and PCOs. The new system also meets the centre’s sustainable objectives as it will eliminate the need to print any forms, thereby reducing the centre’s paper consumption.

The first international conference that will be using this system is Africa Com 2010. This event has over 70 exhibitors, who will be booking their services online from the CTICC.

CTICC is committed to growing the exhibition industry and in order to encourage new exhibitions the centre has also introduced special exhibition build up and breakdown packages. These packages contain all the basic items required for hosting an exhibition at the centre.

Pather said that a new VAT ruling from South African Revenue Services (SARS) is set to further enhance the competitiveness of the local exhibition industry. The ruling allows Exhibition and Event Association of South Africa (EXSA) members to zero rate their VAT for services and exhibition space supplied to “foreign” exhibitors, under certain conditions.

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