FILMMAKING: Cutting-Edge Online Film Location Booking system
Recent Western Cape Business News
Yesterday the City of Cape Town officially launched its new online film location booking system, which promises to simplify the film location booking process for filmmakers throughout the city.
“The new online system uses cutting-edge mapping technology which allows for dynamic map zooming and panning – similar to the Google Earth system,” said Mayoral Committee Member for Economic Development and Tourism, Alderman Felicity Purchase.
Registered users will be able to view maps, select locations and submit bookings for film locations in a user-friendly online system. In addition, both the user and the production company will be kept informed of the application’s progress via SMS and e-mail.
The system was developed by the City’s Information Technology Department, who worked closely with the Cape Town Film Permit Office (CTFPO). The Cape Film Commission and film industry representatives were also directly involved in the process.
“To the best of our knowledge, Cape Town is the only city in South Africa, and one of only a few cities in the world, that uses mapping technology in this manner,” said Alderman Purchase.
The City’s Executive Director for Economic, Social Development and Tourism, Mansoor Mohamed, said that the new system would make the City’s permitting process more efficient and grow the film economy in Cape Town. The new system will replace the manual ‘whiteboard’ method of capturing location bookings, and allow the user to capture the film shoot area of interest with reasonable accuracy and ease. Film permit conditions for a specific location can be displayed with a click on the map.
“We are particularly excited about the system, and have been receiving positive feedback from film industry members who have tested it. The system is dynamic and aims to reduce the number of telephonic enquiries and interactions. As additional information and functionality becomes available, it will be updated and improved,” said Mohamed.
This system will also eradicate double bookings and assist with identifying, monitoring and managing the impact of filming activities on filming locations which may be oversubscribed.
The City recognises the need to support the film industry, which is one of Cape Town’s key economic sectors. This sector assists in achieving the City’s vision and strategic objectives, which include economic growth, job creation and enterprise development.
The City has increased its funding to the Cape Film Commission for the 2010/11 financial year to R5.2 million in order to support the marketing of Cape Town as a premier film destination and the development of the industry. Key areas of focus and interventions include:
· Competitive marketing and recruitment of investment
· Enterprise development and transformation
· Workforce development and innovation
· Advancing technology
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