MANUFACTURING: Tellumat Scores With Tedelex
Recent Western Cape Business News
Tellumat's Murison Kotzé says the Tedelex addition of 9000 m² of manufacturing floor space and state-of-the-art equipment will cement Tellumat’s position as one of the leading South African electronic manufacturers.
“We now offer significant capacity in cutting-edge commercial and consumer-focused manufacturing facilities, while still offering a full range of services from design to manufacturing and logistics,” he says.
Tellumat secured Sony as a customer for the manufacture of their sought-after BRAVIA LCD TVs – a massive endorsement of Tellumat’s capabilities and track record, says Kotzé. “Sony manufactures to exacting standards, and their process is highly controlled and advanced. We have the skills and capabilities to accommodate that.”
The company is currently manufacturing both CRT and LCD televisions under the Tedelex brand-name as well, a legacy from the AMAP Group. Other companies are also interested in the contract manufacturing offering by Tellumat in this facility, with closure on some significant opportunities expected soon.
By attracting more customers and diversity of products to the plant, Tellumat plans to fully utilise their new facility. To back this up, they have already invested in additional automated production equipment to expand the capacity of the plant.
Kotzé says beyond Tellumat’s gains, the acquisition will have important economic and social benefits for the Atlantis community. He explains that Tellumat stepped in at a time when AMAP was exiting the TV-making business amid a global recession and intensifying price competition from different TV brands.
But at the same time, opportunity was knocking. Months before, the SA government had increased duties on ‘fully built-up’ imported TV sets and imposed duties for the first time on ‘semi knock-down’ (SKD) TV kits (requiring mostly only mechanical assembly). Complete knock-down or CKD kits, which require mechanical assembly as well as Printed Circuit Board (PCB) population and assembly, remained duty-free.
As Tellumat was already a big player in the high-tech PCB assembly market, it had the knowledge and skills to address the new opportunity for CKD assembly of TVs in South Africa.
With government’s support for the television manufacturing industry and Tellumat’s significant expertise in electronic manufacturing, we knew we had to take this opportunity when it came our way,” says Kotzé.
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