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MARKETING: Biggest Food & Drink Show

 



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With nearly 600 international exhibitors, Africa’s Big Seven Food and Beverage Trade Expo is double the size of last year’s event, indicating a major upsurge in the food and beverage industries, says John Thomson, Managing Director of Exhibition Management Services, organisers of the event.

This year we’ve virtually doubled the amount of space sold to 10,200m² ,” says Thomson. Africa’s Big Seven (AB7) is a combined seven-in-one Food and Beverage Trade Show encompassing all aspects of the commercial food business, from farm crop to retail shop, with the entire food service trade and beverage industry in-between. AB7 takes place from 25 to 27 July 2010 at the Gallagher Convention Centre in Midrand, near Johannesburg.

AB7 is the biggest food and beverage trade show on the African continent and its seven component shows provide a valuable product showcase and business networking platform for anyone who is even remotely involved in the food and beverage industry,” says Thomson.  “With Africa’s consumer market growing at an annual rate of over 6 percent compared to only 2 percent in the United States and the European Union (EU), the continent offers significant potential for local and foreign businesses to expand their markets, especially in the food and beverage sectors.”



 
 
 
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