Western Cape Business News

Send  Share  RSS  Twitter  27 Jun 2010

POWER SUPPLY: New Way Powers Ahead In Cape Town


Recent Western Cape Business News

NEW WAY Power has built an enviable reputation for engineering excellence based on its policies of superior performance, quality construction and premium engineering.

The quality of its generator sets has been recognised by major corporations, resulting in the company being appointed as the authorised distributors of John Deere industrial diesel engines for Southern Africa, and similarly of Mitsubishi products.

New Way Power supplies diesel generators ranging from 15 to 2000kVA. Complete power packs - generator sets and pumps - are available for constant speed applications.

Control panels (Base Load or Automatic Mains Failure) are designed and manufactured in-house. All generator sets are assembled and fully tested at the company’s 40 000 sq m factory in Johannesburg.

Other products in New Way Power’s range include diesel water pumps, and engines and generators for marine use - particularly appropriate for Cape Town, where the company established full workshop and service facilities in Paarden Eiland in 2003. They have progressed well since then, and now operate from a 3 000 sq m custom built state of the art factory and warehouse in Airport Industria.

Wayne Freed, the company’s Cape Town director, says business is good, and has grown steadily since opening in Cape Town. He is very much a hands-on manager, believing in maintaining close contact with his customers, ensuring that they are getting the high standard of service and attention that is New Way Power’s trademark.

We make it a point to keep in touch with our customers’ needs, and are continuously working to develop customer support,” he says. “The manufacturers we represent offer customers a 24 month 2000 hour warranty. But New Way offers them an additional 12 months 1000 hour warranty - which is a measure of how we are prepared to go the extra mile.”

Contract maintenance is available to ensure sets are kept in optimum condition. They also have specialist engineering, installation, service and technical staff to provide advice and assistance on all aspects of power generation, from site appraisals to installation and lifetime service support.

New Way Power has offices in all the main centres in South Africa, and has “an excellent footprint” in other countries in Sub-Saharan Africa, where it has many regular customers.

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