MARKETING: City Dresses Itself Up
Recent Western Cape Business News
The City of Cape Town has issued a tender calling on expert consultants with local and international experience to present proposals to enhance Cape Town’s global competitiveness.
Mansoor Mohamed, the City’s Executive Director for Economic, Social Development and Tourism said: “A key strategy of the City is to create an enabling environment for Cape Town’s economy to grow and become globally competitive. The proposed research will look into the competitive strengths and weaknesses of Cape Town in comparison to its global competitors. The research findings will be incorporated in the City’s economic development strategy and implementation plan.
Cape Town has a competitive advantage in tourism and boasts one of the leading convention centres in the world; it has a high concentration of tertiary learning institutions and has recently been ranked No. 1 in entrepreneurship in South Africa in a 10 year independent study. The City is positioning Cape Town as a global knowledge, creative and innovation hub with a strong focus on small, medium and micro enterprises (smme’s).
It is busy implementing a world class bus rapid transit system and the fibre optic cable for its municipal broadband network is being laid. Cape Town has established itself as a favoured operating base for the world film industry and is a preferred location for the call centre sector. It has a well established base for operations related to the West African offshore oil industry. The region is also a leading producer of agricultural produce and wine.”
Executive Mayor Helen Zille said: “This study is part of a range of initiatives being undertaken by the City to guide its planning and investments for the next decade, with a view to promoting sustainable economic growth and job creation. We hope that it will help guide broader, coordinated efforts to promote economic growth in Cape Town involving business, academic institutions, various spheres of government, parastatals and development agencies.” The tender closes on 04 December 2008.
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