RETAILING: V&A Trumps 'Busiest Day Of The Year' Award
Recent Western Cape Business News
Africa’s most visited tourist destination, the V&A Waterfront, this month scooped the ‘Busiest Day of the Year’ award for a regional mall by HeadCount Systems with footfall traction peaking at 161 473 on December 31, 2009. The property’s diverse offering of prime location, cosmopolitan retail mix, unique entertainment attractions – that included the much-anticipated New Year’s Eve party - and complimentary parking promotions have been cited among reasons for this notable visitor appeal.
David Green, V&A Waterfront CEO says, “This is a major coup for The V&A Waterfront and we are delighted to win this award. As a unique indoor and outdoor destination that is accessible throughout the year, we are able to attract, and safely manage, such large crowds as was the case on New Year’s Eve.”
Diversifying visitors’ experiences not only helped towards claiming the ‘Busiest Day of the Year’ award, it also sustained traffic during the traditionally slower winter period. “Domestic travellers may have stayed local during their festive break instead of travelling abroad due to the economic slowdown. But, while that may have influenced our December figures, our approach to hosting special events and promotions, over and above driving awareness around our retailers, impacted visitor traction during off-peak periods too. October’s Mastercard Style in the City is a case in point: It recorded footfall of 80 534 – our busiest post-winter trading day - while in Spring, our Easter weekend collaboration with Lindt saw us averaging 89, 900 visitors a day” explains Green.
He goes on to say that the sustained footfall during both off and on-peak seasons has a significant knock-on effect for the property’s retailers, of which there are over 450. “During December for example, 2.7 million people visited the V&A Waterfront.
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