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LABOUR: Pioneer Foods' New Work Rules


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Cape Town's Pioneer Foods, one of Southern Africa’s largest distributors and a global exporter of food and beverage brands such as Bokomo, Ceres and Heinz, is piloting the world’s first qualification for staff to develop effective behaviours at work. Together with global qualifications awarding organisation, Edexcel, Pioneer Foods will effectively equip students with the practical know-how that is currently lacking within the framework of qualifications.

Created in response to the findings of an international research project spearheaded by Edexcel, soft skills such as work ethic and team work, time management and a positive attitude, are becoming increasingly important to employers across the world. This much anticipated programme addresses the need for softer, transferable skills within the workplace.

Pioneer Foods will be piloting four of the units namely Cultural Intelligence, Developing Creativity and Innovation, Commercial Awareness and Managing Self.

Pioneer Foods is the first of a handful of forward-thinking organisations across the world to trial Effective Behaviours for Work (EBW),” comments Ian Yoell, African Regional Director of Edexcel. He continues, “The partnership stems from a mutual desire to see vocational training develop and flourish in South Africa as well as a shared vision for an effective and motivated workforce.”

EBW is delivered in an interactive manner, using experiential learning techniques to enhance learners’ understanding. All participants will be required to provide regular feedback on content and delivery of the new curriculum.

The programme teaches on-the-job fundamentals, not necessarily found in our text books,” says Vusi Mshawisa, 2nd year Food Technology student at Cape Peninsula University of Technology and one of the Pioneer Food recruits. He continues, “Edexcel’s practical insights are helping us to succeed both at university and in our jobs.”

Commenting on the exciting partnership, Mashumi Tutu, Group Manager of Pioneer Foods Scarce Skills comments, “At Pioneer Foods we take great pride in our employees. When we came across Edexcel’s EBW programme, we immediately identified an opportunity for expansion and growth. Tutu concludes, “Edexcel has a wealth of resources and a global network and by participating in this programme we are not only strengthening our workforce but we are also tapping into valuable resources.”

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