VENTURES: Rooting For The 2010 World Cup
Recent Western Cape Business News
THE benefits of the upcoming Soccer World Cup are open to interpretation these days with a number of experts differing quite vastly on the number of free-spending visitors likely to visit our shores.
Indeed we have even seen one or two casualties (Queensgate, take a bow) from untimely over-extensions by leisure- aligned entities that hoped to catch a spending tide as football fans came streaming in.
Rather bizarre then that a low key agri-services - rather than a new hotel group or a newly refurbished restaurant - is one local contender that can already claim its World Cup cash in.
Well, that’s probably because they got in at the ground floor…so to speak.
Brackenfell-based Agricol, which offers a number of specialised agri-services – was awarded the contract for the supply of the turfgrass for the 2010 Soccer World Cup Stadiums.
After 50 years of quietly plying its trade (in plant breeding, production, international trade, processing and distribution of seed), Agricol now literally finds itself centre stage.
Apparently the lucrative order came after two years of consulting, and will see Agricol providing around three-quarters of the seed for the more than 70 stadiums and practice fields to be used in the World Cup.
Loubser Wille, Agricol’s coastal region manager, says some stadiums will be seeded from scratch and on some there will be interseeding.
He points out that Agricol already supplies most of the rugby stadiums in SA - including Newlands, Ellis Park, Loftus and the Shark tank in Durban.
While the new Green Point stadium has already been seeded, Agricol will still be hastily working on the pitches (like Loftus) in May to repair tracks that have been freshly churned up by the Super 14 rugby heavies.
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