Western Cape Business News

Send  Share  RSS  Twitter  17 May 2010

ENGINEERING: Invicta's One-Stop Strategy


Recent Western Cape Business News

INVICTA, the Cape-based industrial and agricultural equipment supplier, has shown a subtle shift in strategy with the recent acquisition of Wegezi Power Holdings (WPH).

Invicta, which boasts some influential Cape shareholders (including retail tycoon Christo Wiese), recently acquired a 70% stake in WPH for an undisclosed sum.

CBN would understand that while Invicta certainly did not have to ‘break the bank’ to make the acquisition, the deal is an important part of a process that will shift the company’s service offering to encompass a ‘one-stop shop’ for clients.

WPH comprises Wegezi Electric Machines, VG Pumps and Valves and Electric Motor Re-manufacturers CC as well as newly incorporated Wegezi Transformers.

The business, which was started way back in 1981 as a motor rewinding company, has successfully branched out into the manufacture and repair of transformers, electric switch gear, panels and pumps.

Officially Invicta says the acquisition fits into BMG‘s strategy of offering a total solutions package to clients - from on site condition monitoring to repair or replacement. Basically WPH offers an all round on-site repair or replacement partnership with the end user.

The way CBN sees it is that WPH will have the sprawling client base of Invicta’s Bearing Man Group (BMG) to service.

In other words, Invicta will now not only be selling industrial and agricultural products, but also be able to offer the ‘retail’ client a service – which could vary from installations and repairs to advice.

This can be a great way to build on trading margins, and – in time – possibly provide some annuity-type business flows.

When one considers the diversity of Invicta’s product offering then the deal starts to look awfully lucrative.

BMG’s activities encompass bearings, belts, seals, power transmission products, geared motors, fasteners and hydraulics.

Turnover from BMG’s activities tops R2 billion a year, which suggests the chaps at WPH could be in for a busy time.

There’s also potential to service other parts of Invicta’s business.

The group’s Capital Equipment Division markets earthmoving, construction, turf grooming, material handling equipment and golf utility cars.

Then there are also interests in automotive and motorcycle parts.

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