Western Cape Business News

Send  Share  RSS  Twitter  09 May 2010

POWER SUPPLY: Broadcrown Makes Big Inroads


Recent Western Cape Business News

BROADCROWN, a leading global manufacturer of high quality generator sets and a provider of complete power generation systems, is making ‘broad’ inroads into the local market.

Based in the UK and with over 30 years experience in power generation, Broadcrown is respected worldwide for the quality of the generator sets it designs and manufactures at its state-of-the-art UK factories.

As a result, it has grown an outstanding client base that now includes BP, Microsoft, Glaxo, Reuters, HSBC and NASA, organisations that demand the quality, reliability, efficiency and fast, responsive support that they know they can trust Broadcrown to deliver.

Broadcrown designs and develops its generator sets and accessories to ensure that they incorporate the best and most reliable engines, alternators, baseframes, acoustic canopies, containers and control panels which deliver quality of service, economic operation and longer working life.

The company insists on the highest quality standards. These are rigorously applied throughout design, manufacturing, working practices and factory specifications. This insistence on quality led Broadcrown to become the first power generation company to be approved to the British quality standard BS5750/ISO 9001 in 1986.

The company’s high standards are shared by a growing international network of distributors backed by Broadcrown Regional Support Centres in South Africa, Nigeria, Miami, Singapore, India and China.

Broadcrown has been operating in South Africa since 2007. The company recently purchased offices and showroom premises at Stickland, Cape Town; evidence of their commitment to the South African market.

Broadcrown offers an increasingly extensive range of generator sets that now includes:

Diesel and gas powered

Trailer mounted, diesel powered

Combined Heat and Power, Co-generation

Offshore oil and gas


Medium speed

Gas turbines


Broadcrown also provides a wide range of static and rotary Uninterruptible Power Supply (UPS) systems.

Its full product range of single units extends from 6kVA to 30+MVA. All units can be combined to meet the requirements of larger projects for a broad range of applications delivering standby, prime or baseload power.

Every Broadcrown generator set is offered with a large number of options including choices for the style of baseframe, panel positions and breaker positions to ensure that customers get precisely the solution they require. Broadcrown also designs and manufactures acoustic canopies, weatherproof enclosures and container packages and offers a wide range of options on the control panels it supplies.

This flexibility and attention to detail is characteristic of Broadcrown which remains a friendly and approachable company without vast layers of management. Senior executives regularly visit customer sites across the world on a regular basis to see Broadcrown’s work for themselves, the company says.

Customers can get extensive stocks of standard product from the office in Cape Town and fixed framework agreements with all major suppliers means Broadcrown is able to offer very short lead times on all products.

Qualified engineers are on hand to provide all necessary support and training in South Africa and to ensure proper and regular maintenance which extends the equipment working life.

With over 30 years experience in power generation, Broadcrown employs an exceptional pool of talent and can draw upon it to deliver total turnkey power solutions. The company offers a service covering all aspects of a project from initial site survey to commissioning including site and project management.

Broadcrown is equally adept at providing solutions for challenging power generation requirements involving stringent noise control, remote cooling arrangements, special voltages and other issues.

Broadcrown says it does not profess to be the cheapest generator set provider. However it believes that the true cost of an investment has to be measured over the life of the generator and not just by the initial purchase cost of the machine. Significantly, however, the company says once customers have made an initial purchase, they return time and time again.

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