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Send  Share  RSS  Twitter  13 Nov 2008

FOOD & BEVERAGES: Red Espresso Wins Global Award


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Cape Town-based red espresso®, South Africa’s unique Rooibos based espresso beverage, has won the prestigious Global Food Award for innovation at the world’s first IUFoST (International Union of Food Science and Technology) Global Food Industry Awards, held at the IUFoST World Congress in Shanghai, China.

IUFoST is a scientific organisation representing and linking 200 000 food scientists and technologists, as well as national food service organisations from all over the world.

For this year’s inaugural IUFoST Global Food Awards, adhering bodies from 72 countries were asked to recommend local industry candidates for awards across three categories: Product and / or process innovation including industrialisation of traditional foods; package innovationand communicating science-related knowledge with the consumer.

red espresso® was nominated by SAAFoST (South African Association for Food Scientists and Technologists) for its technical innovation of turning traditional Rooibos tea into the world’s first tea espresso and, out of 10 shortlisted entries from around the globe, the product earned the IUFoST Global Food Award for technical innovation.

SAAFoST President, Rosie Maguire, said: “SAAFoST was approached, as an adhering body of IUFoST to nominate South African products for the first IUFoST Global Food Awards. Rooibos is a uniquely South African product and red espresso has added a truly original twist to the traditional beverage – and they’ve realised it on home soil. Their achievement highlights the high degree of innovation in our market and that South Africa is a true global player.”

Receiving the award on behalf of the red espresso® team, Carl Pretorius, who invented red espresso® in his kitchen in Paarl three years ago, said, “It is an honour for red espresso to receive this Global Food Industry Award from the world’s leading food science and technology organisation. This recognition of our technical innovation in the beverage industry is testament to what red espresso stands for: a truly unique, special and world-class product. It fuels our desire and drive to make red espresso Rooibos available to the rest of the world. We’d like to thank SAAFoST for their belief in our uniquely South African innovation and for presenting our World First to this international body at the world’s first IUFoST Global Food Industry Awards.”

South African products won across all three categories – scooping three out of the nine awards presented in Shanghai. Winners included red espresso® (in the category Product innovation); Royco Pour Over Sauce (in the category Packaging innovation) and Woolworth’s Baby Foods (in the category Communicating science-related knowledge with the consumer).

red espresso® Managing Director, Pete Ethelston, said, “What a proud moment for South Africa, as one country in 72, to win one third of the IUFoST awards! This is a great tribute to the innovative, entrepreneurial spirit that abounds in our country. We believe it is the combination of our innovation of Rooibos tea – which is part of our heritage – and the creation of the locally-grown, globally-known red espresso brand that highlights how a small business run by family and friends can add great value to South Africa and its people. Our dream was to have a business that makes a difference in South Africa; that gives back to the community; that helps South Africans be healthy yet sophisticated and helps highlight South Africa on the global map. This IUFoST award is a great accolade towards achieving these goals that we continually strive for. I would like to thank all South Africans who enjoy red espresso®, without whom none of what we have achieved would have been possible.”

Handing over the awards to the three South African winners at an award ceremony in Cape Town on Wednesday 29 October, SAAFoST invited former head of Anglo-American and scenario planner, Clem Sunter, as guest speaker. Fittingly, Sunter spoke about South Africa in the 2010s and what South Africa as a country should do to remain an attractive gateway to Africa, “the continent of choice”. Small business, innovation for global markets and value-add on home soil (versus exporting raw materials) and using the natural resources our country has to offer, are some of his recommendations to making this happen. Sunter congratulated the three South African IUFoST winners for their “pockets of excellence”, which are worthy of being celebrated by all South Africans.

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