Western Cape Business News

Send  Share  RSS  Twitter  29 Apr 2010

LABOUR: Save Millions During Soccer World Cup


Recent Western Cape Business News

The much anticipated Soccer World Cup is expected to cost the SA economy a hefty R750 million through absenteeism - that is expensive soccer!

Recent press articles have stated that past experience from previous world cups has shown that one in every three employees are expected to take holiday or “sick” leave during this time.

The reasons for this huge spike in absenteeism are because South African employees want to watch the soccer matches and also due to the fact that the extended school holidays will make it really difficult for working parents to juggle their children with work responsibilities,” says Carmen Lerm, CEO of FusionDesign.

The good news is that FusionDesign can assist with an internal marketing campaign that will make a massive difference in staff morale and ultimately decrease absenteeism within your organization.”

An employee that feels valued within a company will respond with loyalty and productivity and ultimately the company will reap the rewards,” states Leslie-Anne Bennett of employment relations company, LABER.

Consider the following tips which will go a long way in decreasing absenteeism amongst staff:

Set up a fan lounge with a couch for employees to watch the soccer during lunch breaks;  organise team incentive campaigns with a World Cup theme; offer staff flexi-time and half days to work around matches and when traffic is expected to be gridlocked; be upfront with your HR policies and leave, ensuring that staff has the opportunity to be upfront with you to avoid those unexpected “sick” notes and, last but certainly not least, set up a special child day care for employees with children that will relieve pressure on those who do not know what to do with their kids over the holidays.


These are just a few ideas that can be used as part of an internal marketing drive to rev up your staff, motivating them into attendance, productivity and ultimately ensure your company’s success in 2010 and beyond.  Don’t ignore the possible damaging effects of having your staff continually sick during the six weeks of the Soccer World Cup, contact us and we can help!” concludes Lerm.

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