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Send  Share  RSS  Twitter  19 Apr 2010

CONVENTIONS: Convention Centre Leads In Online Booking


Recent Western Cape Business News

A new online booking system initiated by the Cape Town International Convention Centre (CTICC) is set to position CTICC as one of the first convention centres in the world to offer this service.

According to newly appointed Chief Operating Officer, Joey Pather, CTICC identified a niche in the conference and events industry for a fast and convenient event booking system. “At present, there are no other convention centres in the world that have this service offering” said Pather.

We noticed that there was an increasing trend towards short term bookings. Since July last year, 46 % of all bookings processed had a short lead time of four weeks or less” said Pather. Clients were consistently requesting standardised conference packages as opposed to customised packages, as these were more cost effective he said.

To cater to this demand CTICC decided to develop an innovative online system, which would allow clients to book standardised packages twenty four hours a day, backed by the full support of the CTICC team. With the quick turn around time for short term bookings, the online booking facility was the ideal solution. “The convenience of booking an event online at any given time is a definite value add for any event organiser” said Pather.

As a centre that is committed to service excellence, we designed premium conference packages, which would afford clients the opportunity to host world class events at an affordable price” said Pather. Clients are able to book events for 30 – 220 people depending on their requirements. The price range of these packages varies from R 160 to R 365 per delegate per day, excluding VAT.

Pather added that in line with CTICC’s commitment to transforming the events industry to one that is socially, economically and environmentally sustainable, the conference packages offer clients a range of environmentally friendly options to suit their needs and budget.  “We are continually thinking of new and innovative ways of enhancing our service offerings and we are excited about this initiative” concluded Pather.

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