MARKETING: DUO Launches Online Division
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Cape Town's DUO Marketing + Communications, a leading specialist marketing consultancies for the ICT industry, has launched an online division in response to growing client demand for integrated marketing solutions.
“This year we’re really seeing our clients understand the value of having a single supplier take care of all their marketing needs,” says CEO Judith Middleton. “A year ago the demand wasn’t there, but now the time is right for us to add online solutions to our marketing package.”
“Traditionally many companies thought of their web presence as an IT function that could simply be outsourced to a web development company,” adds Middleton. “But without folding it into a holistic marketing strategy, our clients weren’t getting the results and the value they expected from their online presence. They have come to us for an integrated approach to their entire marketing effort.”
Middleton says DUO’s online division is a natural evolution of the company’s mission to be a brand custodian for its clients. “Our clients are all in the B2B space, and their marketing needs are very different from those of companies targeting consumers,” she says.
“What they really need from their online presence is solid sales leads -- there is no point in simply driving traffic to a web site for the sake of it,” says Middleton. “Unfortunately, there are lots of companies who do just that, without any thought of making a strategic difference. At DUO we understand that it’s all about the quality of the traffic to your web site, not the quantity.”
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