MARKETING: Distell's Digital Strategy
Recent Western Cape Business News
Stonewall+, the digital marketing agency, has been jointly awarded the Cape Distell account after a highly contested six-way pitch process. Distell is looking to refresh its digital marketing portfolio and integrate the role that digital plays within the broad communications mix.
Stonewall+, along with Quirk, was appointed to lead Distell's
digital marketing strategy and execution, including CRM and social media.The pitch, conducted by Yardstick, included Ikineo, ClickThinking, Trigger, Liquorice and Quirk within its short-list of agencies.
"This is a massive account gain for us and one that we're exceptionally
proud of, says Ben Wagner, CEO of Stonewall+. The pitch shortlist included us as a late starter and we had to make up two weeks of lead time that the other agencies benefited from. Our team has been well rewarded for their efforts and we believe our mix of strong consumer insights coupled with exciting creative conceptual thinking and sound online media expertise paved the way to winning this account.
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