HOSPITALITY: Zevenwacht Expects A 2010 Score
Recent Western Cape Business News
NEXT year’s World Cup has pitched the local wine industry into the spotlight in Europe. Local estates are already feeling the benefit.
According to Zevenwacht wine farm director, Denise Johnson, who has recently returned from the Wines of South Africa London exhibition, the World Cup has created great interest in local wines. “You cannot tune into a TV or radio programme or read a newspaper without seeing something on South Africa and, unlike the recent past, it is all positive. Similarly people from all walks of life are talking about the country and are keen to learn more about South Africa.”
Johnson says that the show was well timed to take advantage of the country’s new popularity. Despite the size of the UK market it remains fiercely competitive but she believes that the increase in quality in South African wines and the high level of interest in the country will result in increased sales. “We as producers have clearly raised the bar when it comes to positive public perceptions of South African wines. We believe that we are well on the road to establishing Brand South Africa as a first choice amongst wine lovers at all levels.”
Johnson says one only needs look at the success Australia achieved by promoting a national brand to realise what can be achieved . “However with the strength of the Australian dollar it is feeling the pressure on sales in Europe, creating further opportunities for local producers.”
“This, together with the publicity around the World Cup, will go a long way in assisting us to achieve our goal of becoming the first choice amongst wine lovers.”
Johnson says like many other estates Zevenwacht has completed extensive replantings which together with extensive investments in the cellar is paying off in improved quality.
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