Western Cape Business News

Send  Share  RSS  Twitter  17 Nov 2009

COMMUNICATION: City Invests Heavily In Contact Centre Sector


Recent Western Cape Business News

The City of Cape Town and Teleperformance, the world's leading provider of outsourced contact centre services has announced a major investment into new contact centres in Cape Town. The investment, starting immediately, will see the creation of 2 000 new jobs by 2012.

Executive Deputy Mayor, Alderman Ian Neilson, who is in London to help facilitate the deal, said: “The City of Cape Town welcomes this significant investment by Teleperformance. This investment once again illustrates confidence in Cape Town as an investment destination. Cape Town needs more investment like this and the City will do whatever it can to enable investment that will lead to more job creation for the city’s residents. I would like to congratulate Jeff Smith, Chief Executive Officer and Chairman of Teleperformance UK and Gareth Pritchard, Managing Director of Teleperformance SA.”

We have chosen to further expand our facilities in South Africa as in our opinion it has the potential to become one of the fastest growing Business Process Outsourcing(BPO) destinations,” says Jeff Smith, CEO and Chairman of Teleperformance UK. “There is a real pool of talent that fits extremely well with our business needs in terms of both skill and culture. South Africans have a justifiable reputation for their strong empathy with UK callers and for their excellent customer service skills”.

Mansoor Mohamed, the Executive Director for Economic, Social Development and Tourism who led the facilitation of the deal on behalf of the City, said: “The City of Cape Town has a strategy of infrastructure led economic growth and development. The objective of this strategy is to make Cape Town a globally competitive business and leisure destination, which will attract further investment and grow the economy. The investment by Teleperformance UK reaffirms Cape Town’s positioning as a globally competitive business destination. Cape Town has excellent capabilities in the call centre industry such as competitive real estate prices and a strong skills base geared for Cape Town's services economy. Cape Town has been named Africa’s Leading Destination for two consecutive years in a row by the World Travel Awards and has just won a global award for Responsible Tourism. A number of key projects to improve Cape Town's attractiveness are being implemented which includes a mass public transport system, a municipal broadband fibre optic network and the FIFA 2010 World Cup football stadium.”

According to Gareth Pritchard, Managing Director of Teleperformance SA: “Cape Town provides an excellent springboard for expansion of Teleperformance's business into the rest of Africa. The service culture of our Cape Town staff is unique and aligned to Cape Town's strong services economy. Businesses wishing to grow must be able to connect with customers. There is something about the Cape Town culture that makes this connectivity so much easier. Cape Town and South Africa have an opportunity to create many more jobs in the contact centre industry if we are able to bring down the cost of telecommunications and develop a more focussed global marketing campaign.”

Teleperformance SA is a subsidiary of the Teleperformance Group, the largest network of contact centres in the world. Teleperformance is quoted on the Paris Stock Exchange.

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