MARKETING: Revamped Fish & Marine Show
Recent Western Cape Business News
THE continent’s only fishing industry exhibition and total Fish Show – Fish Africa – is undergoing a revamp after thirteen successful years as a stand alone event.
The declining fortunes of Africa’s fishing fleets have coincided with the emergence, and growing importance of the West African Coast’s Off-shore Oil and Gas Operations.
“Given the decidedly ‘offshore’ nature of this business there is a growing convergence of supply lines to both industries,” says Exhibition Management Services’ John Thomson.
“The common denomination is of course the ‘maritime’ aspect of the two industries – boats, engines, ropes, radios, safety equipment and everything else that goes ‘to the sea’,” he says.
“As organisers of both Fish Africa and Oil & Gas Africa - six months later - it made no sense to continue running two completely separate events targeting virtually the same suppliers; splitting their budgets or making them choose one event over the other.”
“We have therefore decided to rename the event Fish & Marine Africa and to co-locate the exhibition alongside our 2010 Oil & Gas Africa expo at the Cape Town International Convention Centre in March next year,” says Thomson.
“By introducing ‘maritime’ into the show title we want to emphasise that this event now does more than just serve the commercial fishing industries of Africa.”
“We believe that this dual reach into two target markets will give exhibitors better value, save them costs and manpower by only having to service one event and making for a bigger and better experience for visi-tors,” according to Thomson.
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